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The trade of in-game items and skins spread beyond TF2 and turned into a lucrative market. The next year, Valve realised they could make more money selling hats than they ever could selling games-and decided to make TF2, then one of the most popular multiplayer games in the world, free-to-play.īy releasing their game for free, Valve gained four times its player base-and 14 times its revenue.

In 2010, Valve allowed hats to be purchased with real money.

Hats very quickly became prestigious to own, and Valve very quickly started allowing the player base to design and trade their own. To get a hat, you had to complete a set of challenges or play the game long enough to receive it via a randomised “drop”. They served no practical purpose besides changing the look of your player: They could be cool they could be funny. In 2009, Valve introduced hats to Team Fortress 2.